The operating system for dog training businesses.
Clients, dogs, programsprogrammes and 0 to 10 grading, homework, online booking, board and train and invoicing in one place. Sell the dogs you’ve trained with the badges and grades to prove it. Every owner gets Handlr, free.
No charge for 14 days · Cancel any time
The Kennelworks Standard
One standard to measure every dog against.
“Good recall” means something different to every trainer. The Kennelworks Standard doesn’t: 13 core skills, one 0 to 10 grading guide and four badges, the same for every business. You grade, and when a dog meets the bar you award the badge. It goes on the owner’s Handlr profile with your name on it and stays with the dog, even through a sale.
Foundations
Reliable at home on the first cue, with no lure.
5 or more on every core skill
Intermediate
Reliable with distractions in familiar public places, like class or the local park.
7 or more on every core skill
Advanced
Proofed under high distraction anywhere, at full distance and duration.
9 or more, on two different days
Elite
Proofed anywhere, in new places and for any handler, with no reward needed in the moment.
10 on every core skill, on two different days
The core skills: name response, sit, down, stay, recall, leave it, drop, wait, loose lead walking, greeting people calmly, settle, dog neutrality, and handling and grooming. Offer grading sessions so owners know exactly where their dog is at, then train them to the next badge.
Built for
Trainers and kennels that run on dogs, not spreadsheets.
Trainers
One-to-ones, group classes and packages, with grading and homework that owners follow in Handlr.
Gundog kennels
Train and sell your own dogs alongside client work, listed free on Handlr with the grades to back them.
Protection dog businesses
Internal programsprogrammes for the dogs you’re bringing on, and a sales board from first viewing to handover.
Board and train
Kennel capacity, stays, daily updates and a go-home report owners actually read.
Sell trained dogs
Sell the dogs you’ve trained, with proof of what they can do.
List a dog for sale for free and every owner on Handlr can find it. Each listing carries the dog’s trainer grades, its Kennelworks badges and a light pedigree, with what you’ve verified marked. Show the price or keep it on application, and buyers message you straight from the listing.
- Free to list, whatever the dog sells for
- Price shown or on application, your choice
- Reservations, deposits and the buyer’s contract
- Handed over in Handlr with its training history
Vala
Belgian Malinois · bitch · StrixK9, near Lincoln
Price on application
Kennelworks badges
- Foundations
- Intermediate
Trainer grades
- Heel9
- Recall9
- Out on command9
- Environmental stability9
- Bark and hold8
Pedigree
- Sire
- Strix Ares verified
- Dam
- Strix Nyx verified
- Hips
- 4:5 verified
- Elbows
- 0:0 verified
Message StrixK9 about Vala
Your dogs
See where every dog is at, at a glance.
Every dog you are bringing on, from foundation to a finished family protection dog, with what is for sale and what is reserved. Shown in StrixK9’s own logo and colorscolours.
Retrievers and spaniels on their own programsprogrammes, from first retrieves to steady on the peg, and which are ready to sell. Shown in Wolds Gundogs’ own logo and colorscolours.
Reactive dogs, puppies and everyday obedience clients, each showing what they have nailed and what to work on next. Shown in Steady Paws’ own logo and colorscolours.
Features
Everything between the first enquiry and the final invoice.
Sell trained dogs
List the dogs you’ve trained for sale, free, in front of every owner on Handlr.
Badges and credentials
Show what a dog can do: Kennelworks badges, trainer grades and a verified pedigree.
Clients and dogs
Every owner, dog, vaccination and behaviorbehaviour warning in one place.
ProgramsProgrammes and grading
Build programsprogrammes from skills, grade each session 0 to 10 and track against targets.
Progress reports
Write a report on a dog’s training and share it with the owner or by link.
Homework and video feedback
Set homework after a session, watch the owner’s videos and comment on the moment.
Online booking and packages
Owners book and pay online, with confirmations and reminders by email and text.
Group classes and events
Run classes, seminars and workshops, and list them on Handlr for anyone to book.
Lead pipeline
Track prospective clients from first contact until they sign up.
Consultations
Turn an enquiry into a booked consultation, a plan and a new client.
Waivers and forms
Waivers, contracts and questionnaires signed and answered before the first session.
Board and train
Stays, kennel capacity and daily logs for residential training.
Kennel and internal programsprogrammes
Track the dogs you own and train for sale: protection dogs, gundogs and breeding stock.
Breeding and reservations
Litters, waiting lists, reservations, deposits and the handover.
Invoicing
A catalogcatalogue, invoices, deposits and card payments.
Xero and QuickBooks
Invoices, payments and refunds sync to your accounting software.
Team and calendar
Trainers, roles, shared calendars, time off and closures.
Messages
Talk to clients in one inbox, with videos, documents and a branded welcome pack.
Maps and the trainer directory
Get found on the map in Handlr, and see where your clients live.
Handlr community
Post to the owners who follow you, and build a following in Handlr.
Reviews
Collect reviews from real clients and reply to them.
Online booking
Online booking, with confirmations and reminders by email and text.
Open sessions and classes for owners to book and pay for in Handlr, take requests for stays, or book dogs in yourself. Every booking is confirmed by email in your branding and, if the owner has turned texts on, a text, whether they book a place themselves or you book their dog in. Owners hear the same when you move or cancel a place. Requests you accept are confirmed by email. Everyone gets a reminder the day before by email, text and push, so fewer dogs miss their session.
- Open slots and classes that owners book in Handlr
- Sell packages and take deposits by card at booking
- A branded email and a text when you book, move or cancel a place
- Reminders by email, text and push the day before
StrixK9
Rex is booked into Obedience group
Hi Olivia,
StrixK9 has booked Rex into Obedience group, Sat 31 Oct, 10:00.
Where: Training field, Lincoln
View sessionText
StrixK9: Reminder that Rex has Obedience group on Sat 31 Oct, 10:00 (Training field, Lincoln). Reply STOP to opt out.
Owners see the progress you grade. Free.
Sessions with scores and notes, homework, bookings, stays, messages and invoices on the owner’s phone, with your logo on every progress report.
How Handlr works
Pricing
Priced per business, not per dog.
Solo
One trainer running their own business.
billed annuallybilled monthly · 1 trainer · inc. VAT
Card required. No charge until day 14.
- Unlimited clients and dogs
- ProgramsProgrammes, grading and homework
- Consultations, online booking and packages
- Classes and events listed on Handlr
- Board and train
- Sell trained dogs, listed free on Handlr
- Kennelworks badges and pedigree
- Invoicing, with Xero and QuickBooks sync
- 1% fee on card payments, max £25 / $25 each
- 100 booking texts a month
- Handlr for every owner, free
Team
Most teamsA small team of trainers and kennel staff.
billed annuallybilled monthly · Up to 3 trainers · inc. VAT
billed annuallybilled monthly · Up to 5 trainers · inc. VAT
Card required. No charge until day 14.
- Everything in Solo
- Trainer seats with roles
- Shared calendar and staff time off
- Assign dogs and sessions to trainers
- Team inbox for client messages
- Audit log of who changed what
- 250 booking texts a month, 500 with 5 trainers
- 0.75% fee on card payments, 0.5% with 5 trainers
Business
A growing training business with a bigger team.
billed annuallybilled monthly · Up to 10 trainers · inc. VAT
Card required. No charge until day 14.
- Everything in Team
- Up to 10 trainer seats
- 1,500 booking texts a month
- 0.25% fee on card payments
Enterprise
Multi-site kennels and training groups.
Priced for your sites and team
- Everything in Business
- More than 10 trainer seats
- Multiple sites with their own kennels
- Custom roles
- Data export and integrations on request
Set your business up this afternoon.
We’re opening to trainers soon. Join the waitlist and we’ll email you the day you can sign up.